{"id":31990,"date":"2019-03-05T17:35:08","date_gmt":"2019-03-05T22:35:08","guid":{"rendered":"https:\/\/archive.cafe.crea.ca\/how-one-realtor-became-insta-famous\/"},"modified":"2019-03-27T11:21:02","modified_gmt":"2019-03-27T15:21:02","slug":"how-one-realtor-became-insta-famous","status":"publish","type":"post","link":"https:\/\/archive.cafe.crea.ca\/fr\/how-one-realtor-became-insta-famous\/","title":{"rendered":"Histoire d\u2019une professionnelle de l\u2019immobilier devenue Insta populaire"},"content":{"rendered":"

Imaginez atteindre des milliers de clients potentiels, gr\u00e2ce \u00e0 votre \u00e9cran tactile.<\/p>\n

C\u2019est la r\u00e9alit\u00e9 lorsqu\u2019on partage une photo sur Instagram. On n\u2019obtient pas que des \u00ab\u00a0J\u2019aime\u00a0\u00bb. On g\u00e9n\u00e8re des clients potentiels. On tisse des liens. On cr\u00e9e une communaut\u00e9 virtuelle.<\/p>\n

En 2015, Sarah Johnston<\/a>, professionnelle de l\u2019immobilier avec MaxWell Capital Realty<\/a> \u00e0 Calgary et pr\u00e9sidente actuelle de l\u2019association Calgary Real Estate Board (CREB\u00ae), lan\u00e7ait son compte commercial Instagram, @AdventuresInRealEstateYYZ<\/a>. Tout a commenc\u00e9 comme bien d\u2019autres comptes de courtiers ou agents, en partageant des inscriptions et en r\u00e9affichant des m\u00e8mes. Cependant, elle sentait que son compte n\u2019allait nulle part. Elle ne savait pas comment se distinguer des autres courtiers ou agents sur la plateforme.<\/p>\n

Il lui a fallu vivre l\u2019une de ses pires journ\u00e9es en affaires pour cr\u00e9er un peu de magie sur Instagram.<\/p>\n

\u00ab\u00a0Deux de mes transactions venaient d\u2019\u00e9chouer. Je suis revenue \u00e0 la maison tellement d\u00e9courag\u00e9e ce jour-l\u00e0\u00a0\u00bb, dit-elle. \u00ab\u00a0Je me suis dit que si je ne me changeais pas les id\u00e9es imm\u00e9diatement, rien n\u2019allait s\u2019am\u00e9liorer.\u00a0\u00bb<\/p>\n

Elle a mis de la musique, puis a commenc\u00e9 \u00e0 danser. Elle a ensuite publi\u00e9 la vid\u00e9o de sa danse sur Instagram.<\/p>\n

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What do you do when you have TWO deals fall apart in one day?!? DANCE PARTY!!! It’s taken me a few years to learn how NOT to take these things personally. Literally – shake it off! There was NOTHING else I could have done, or done differently. Don’t be afraid to use my moves, I know you want to… #whitegirlalltheway #evenmydogdoesntlikeit #realtorlife #movingon #realtor #realestate #swearinghelpstoo #yyc #calgarytower #calgaryrealtor #calgary #thatviewthough please note that large glasses of wine also help, and I am now embarrassed for myself and for the last 17years dancing at the bar…<\/a><\/p>\n

A post shared by Sarah Johnston<\/a> (@adventuresinrealestateyyc) on